TWO PARTS TO THE STORY.
2018, 2022
originally, this was my baby. if you’re a long time fan, you know all about asymclothing.
the brand was named asym because of how each design was purposely drawn asymmetrically- something i noticed about the chosen logo (pictured) my brother had drawn and a nice quirk i wanted to carry on.
as asym progressed, i gained so much. experiences, opportunities, and the overall feeling of accomplishment. this long running stream of opportunity finally bought me to the point of needing a trademark.
now, i probably cannot say names, but a very popular shoe and clothing brand that rhymes with babedus has a trademark on the word asym, and has since 1994. have you ever in your life seen a babedus product with the word asym on it? exactly ):
anyways, to avoid conflict, asym had to die. the name, the five years of work, the potential…
the potential.
i then realized the ideas i had weren’t really for asym…and maybe thats why i had such a hard time incorporating them. it gave me a new beginning, and after materializing an entire universe based around a couple core ideas, HUMAGE* was born.
when creating HUMAGE*, i wanted to combine my favorite elements of life: creativity, psychology, nature, and fashion. when you think about it, we talk very little about how psychology shows up in fashion. we also dont spend much time talking about theortance of accessing our innate creative and explorative sides. since i love all things existential, i worked to create a reality in which it is talked about.
people who see how important the gift of exploration in our lives will find comfort in a community that cares about accessing and strengthing the same.
when
thank you asym, and hello HUMAGE*
